Welcome to Kaleidoscope Social. This site was set up as an eMarking tool. We will be posting links and content that are relevant to eMarking and have rated each posting. Please click the image bellow for the rating scale. This site is update regularly with new resources so please check back often. Have a great day!
A recent list of 10 really great Twitter analytics tools. There’s a tool for those that are visually inclined as well as those who prefer graphs and text. A helpful tool thats listed is Follower, which allows you to quickly analyze important stats on your followers.
Joe Whyte of HybridSEM talks about beginner web analytics and how to use it to measure and benchmark success for your marketing campaigns. Web Metrics is a crucial aspect of online marketing.
A Slideshare presentation on Web Analytics that takes you through how to create and manage effective websites to meet intended goals.
A great article on the different types of key performance indicators that exist, including: general, visibility, interaction, transactional, and geo-targeting KPIs.
This article gives an introduction to what web analytics is as well as a look into measurement in terms of what outcome is needed, how to monitor, and acting on those measured results. Also includes some blogs to follow.
An extremely comprehensive guide to SEO – in the form of an interactive infographic. Includes key people to follow, must read tutorials, SEO terminology, blogs, video guides, books and conferences with links to all.
Created by Digital Marketing Agency Koozai
A simple, easy to read article on web analytics and choosing the right data to keep track of. Includes advice on picking the right software as well.