The Guru Avinash Kaushik’s Blog Occam’s Razor

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive Inc. His blog, Occam’s Razor, puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He’s an advocate of customer centric analytics and leveraging competitive intelligence techniques to improve website analytics.

Rating: 5

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The 2011 Web Analytics Review

This infographic is a review of Googles ongoing study of web browsing behaviour for 2011. Some interesting insight into global bounce rates and average time-on-site. It also shows that Macintosh market share is steadily growing, while the Windows market share is dropping. Dig into the data presented to discover global web usage trends.

Rating: 4

Bounce Rate Demystified

Bounce rate is an internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. This infographic explains what bounce rates, breaks them down by industry and the highlights factors that affect the bounce rate and gives tips on how to improve it.

Rating: 5